FAME Week Africa is proud to announce MultiChoice as its Super Sponsor for 2025 in a partnership that amplifies the company’s position as Africa’s foremost entertainment platform.

MultiChoice is positioned at the intersection of local innovation and international expansion. With the relaunch of Showmax, the growth of co-production initiatives and its continued support for training and development through the MultiChoice Talent Factory, the company is playing a vital role in expanding the reach, quality and the sustainability of African content.

“MultiChoice continues to drive the evolution and sustainability of Africa’s creative industries,” says Nomsa Philiso, CEO of General Entertainment at MultiChoice Group. “Our sponsorship of MIP Africa at FAME Week goes far beyond financial support for the continental industry. We want to meet, engage and build a future with the people and ideas shaping the continent’s cultural narrative and continue to take African stories to the world”.

MultiChoice’s hybrid model, combining DStv’s extensive reach across the continent with a reimagined, content-rich streaming experience via Showmax, is redefining how African audiences access content — and how African stories are distributed globally. Its investment in original IP and local-language productions demonstrates a commitment to authentically African narratives, while its strategic international partnerships are helping to build pathways for content export, cross-border collaboration, and international co-production.

FAME Week Africa, taking place in Cape Town from 1-6 September 2025, is a celebration of Africa’s creative and cultural industries and serves as a meeting point for the creative sector.

Says Martin Hiller, Portfolio Director of FAME Week Africa, “MultiChoice has long been a cornerstone of the African creative economy, and their role as Super Sponsor for FAME Week Africa 2025 is both a privilege for us and a powerful alignment. Their leadership in content development, talent incubation and digital innovation speaks directly to our mission — to showcase African creativity to the world and open real pathways to growth for our industries.”

Registration for FAME Week Africa is now open, visit https://www.fameweekafrica.com for more information and to view the content programme.