JOHANNESBURG, 08 August 2024 –  From Steve Harvey headlining FAME Week Africa to Anthony Daniels gracing Comic Con Africa, RX Africa is sending a clear message: the continent's events are about to get bigger and more impactful. Forget tired trade show formulas - RX Africa is bringing the world to Africa.

“We’re not just hosting events, we’re building platforms for lasting change," says Carol Weaving, MD of RX Africa. " When global icons like Steve Harvey and Anthony Daniels commit to our events, it sends a powerful message about Africa's potential. It elevates the entire experience, attracts global attention, and creates a ripple effect that benefits everyone involved."

Harvey's presence at FAME Week Africa 2024, taking place in Cape Town from September 1st to 7th, is especially significant. He'll be championing the "Botswana Ignite!" initiative, a programme designed to propel the nation’s creative economy. Attendees can expect insightful keynote addresses, revealing fireside chats, and unparalleled access to one of the biggest names in global entertainment as he shines a spotlight on Africa's rising stars.

This year's Comic Con Africa also continues the tradition of welcoming internationally-renowned guests. Comic Con Africa has previously hosted heavy hitters like William Shatner (Star Trek), with more exciting guest announcements to come.

RX Africa's commitment to attracting global game-changers extends across its diverse portfolio. For WTM Africa, a leading travel trade show, RX Africa is securing the biggest names in global tourism to share insights and drive investment in the continent's growing travel sector. Similarly, Decorex Africa, a renowned décor and design exhibition, recently hosted a stellar line-up of top international designers, showcasing the latest trends and innovations to inspire and elevate African talent.

This strategic approach delivers multiple benefits. Attracting major international players elevates the profile of RX Africa events, drawing more media attention, sponsorships, and investment opportunities that benefit the entire continent. By providing platforms for African creatives and businesses to connect with global leaders, RX Africa facilitates knowledge sharing, mentorship, and potential collaborations that accelerate growth and innovation.

Furthermore, these high-profile events challenge preconceived notions and showcase Africa as a hub of creativity, innovation, and economic opportunity. This positive shift in global perception is key to attracting further investment and fostering long-term growth across various sectors.

The presence of Steve Harvey at FAME Week Africa 2024, sends a clear message: Africa is open for business, brimming with talent, and ready to take center stage.

RX Africa's strategy of bringing global icons to its events is redefining the landscape of African trade shows and exhibitions. By creating world-class platforms that attract international attention, the company is playing a pivotal role in positioning Africa as a major player in the global creative and economic arena. This approach not only benefits the immediate participants but also contributes to the broader goal of sustainable development and economic growth across the continent.